In the sports industry, experts discovered that mental blocks and inner fears of failure were preventing sportsmen and women from performing at their best. From there, it rapidly spread to other fields because people observed the similarity between a team of players on the sports field and a team of colleagues in the boardroom or office. This concept gave rise to the idea of coaching people to become better at business, while maintaining a work-life balance. Initially, it was only directors and senior executives who received life coaching, but, over time, all employees began to receive business coaching for leadership, team building, management, and so on. If you are a sportswoman of any description, we offer a special service to assist you before during and after competitions, even supporting you once you have retired from competitive sport.